Econowise Sunrooms & Patio Covers is a Metro Vancouver outdoor living builder: sunrooms, patio covers, decks, pergolas and railings for homes across the Lower Mainland.
Their previous website was ours too, built eight years earlier. It had served them well, but design standards and what people expect from a phone had both moved on, and inbound inquiries were still landing in an inbox for someone to chase by hand.
The challenge
Econowise Sunrooms & Patio Covers, a premier outdoor living builder, needed an updated digital presence to keep pace with their growing business. Their previous website, built by our team eight years prior, had served them well, but had naturally become outdated as modern design standards and mobile user expectations evolved:
Outdated web framework: Developed eight years ago, the legacy site layout no longer reflected current visual design trends or modern mobile UX standards, resulting in higher bounce rates.
Unclear value proposition & content gaps: The original site content lacked updated, targeted calls-to-action (CTAs) and the conversion-focused copywriting required to turn high-intent browsers into consultation requests.
Siloed lead handling: Inbound inquiries were handled via standard email forms, creating manual follow-up delays for the sales team and increasing the risk of lost leads.
Green
R13 G98 B58
Light grey
R244 G244 B244
Blue
R27 G126 B197
Ink
R34 G34 B34
White
R255 G255 B255
What we did
Spice Web Media executed a complete website modernization paired with automated backend workflows and a targeted multi-channel paid ad strategy:
Modern website redesign: Rebuilt the site with a fast, responsive, visual-first layout featuring updated project galleries, modern UI components, and streamlined quote forms.
Conversion copywriting & messaging: Re-architected site content with clear, benefit-driven copy focused on home value, custom craftsmanship, and seasonal outdoor living.
Automated CRM integration: Funnelled all inbound website leads and ad form submissions directly into Econowise’s CRM in real time, so the sales team can follow up instantly and track leads through the pipeline.
Google Search Ads campaigns: Launched hyper-targeted Google Search campaigns bidding on high-intent keywords (custom patio covers, sunroom installers near me, glass patio roofs) to capture active searchers.
Meta paid ads (Facebook & Instagram): Designed visual ad creatives and video showcases highlighting before-and-after patio transformations, targeting homeowners within defined geographic radiuses.
Outcome & results
Combining an updated web user experience, automated sales enablement, and high-performing ad creatives delivered immediate surges in incoming inquiries and site engagement.
A site that matches the work: A fast, visual-first rebuild with updated project galleries puts the craftsmanship in front of people at the moment they are deciding.
Copy that asks for the job: Benefit-driven content with clear calls-to-action turns high-intent browsers into consultation requests rather than readers.
No lead waits in an inbox: Website and ad inquiries land in the CRM in real time, so the sales team follows up immediately and every lead is tracked through the pipeline.
Two channels feeding one funnel: Google Search captures people already looking; Meta creative showing before-and-after transformations reaches homeowners who have not started searching yet.
1,800
Unique Monthly Visitors
Up from around 1,000 a month, within two months.
70
Qualified leads a month
Up from around 30.
48%
Lead conversion rate
Mobile optimized website increase their lead conversion rate.
$46
Cost per lead
Down from $110 via ads.
