Spice Web Media
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Spice Web Media

Reach buyers where they already spend the evening.

Meta still owns the two feeds most of your customers open without thinking. We design and launch targeted paid campaigns across Facebook and Instagram to expand your reach, capture high-intent leads, and drive a return you can measure, with the creative, the audiences and the tracking all handled in one place.

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FACEBOOK INSTAGRAM REELS STORIES CAROUSEL RETARGETING LOOKALIKES CONVERSIONS API FACEBOOK INSTAGRAM REELS STORIES CAROUSEL RETARGETING LOOKALIKES CONVERSIONS API

Two platforms, one account, four ways to reach a buyer

Facebook and Instagram share an ad account, an audience graph and a budget, which means one campaign can follow a person across both without paying twice to find them.

Facebook ads

Detailed demographic filters, custom interest layers and lookalike modeling place image, carousel and video ads in front of ideal buyers across Vancouver, the Fraser Valley and beyond. Whether the goal is immediate local inquiries or scaling e-commerce, it is a flexible and measurable foundation for customer acquisition.

Instagram ads

Visual storytelling that builds immediate brand desire. We create thumb-stopping assets (high-energy Reels, immersive Story placements and polished feed showcases) that blend into the feed while driving direct action. Ideal for visually driven brands, product launches and lifestyle services.

Advantage+ and broad targeting

Where the audience is larger than any interest list, we hand the targeting to Meta's own signals and control the outcome through creative and budget instead, with guardrails so it cannot drift into traffic that never converts.

Retargeting and exclusions

Most people leave without acting. Pixel and Conversions API data brings them back with the right follow-up, while exclusion audiences stop you paying to advertise to customers who have already bought.

The formats, and what each one is actually for

Meta gives you one ad account and a dozen ways to use it. Picking the wrong format is the quiet reason a campaign underperforms with perfectly good targeting behind it.

The workhorse placement on both apps: a single image or video sitting in the main scroll, where most of the budget goes and most of the learning happens. It is the format to prove an offer in before spending on anything more elaborate.
Full-screen vertical, sound-on, and consumed at speed. Creative made for the feed and cropped into this slot reads as an advert immediately; creative made for it reaches people at a materially lower cost per result.
Several cards in one ad, swiped through. It earns its place when there is genuinely more than one thing to say (a product range, a before and after, or a process broken into steps) and wastes the format when the cards are one idea padded out.
A cover image over a grid pulled live from your product feed, so someone browses the range inside the app before they ever reach the site. For a store with real catalog depth this is usually the strongest-performing format Meta has.
The form opens inside Facebook or Instagram, pre-filled from the profile, so nobody has to load a landing page on a bad connection. Cheaper leads, and a real trade-off in intent, which is why these need qualifying questions and fast follow-up.
Meta’s automated campaign type, where you supply creative and a budget and hand the targeting and placement decisions to the system. Powerful when the creative pool is deep enough to feed it, and an expensive way to buy broad traffic when it is not.

What we handle on the account

Every technical and creative part of running paid social, from the pixel up.

Audience architecture

Core, lookalike, custom and exclusion audiences built as a structure rather than a list, so campaigns stop competing with each other for the same person.

Creative production

Static, carousel and short-form video built for the placement it will run in: a Reel is not a feed post with the edges cropped off.

Campaign structure

Objectives, ad sets and budgets arranged so the algorithm has enough signal to learn from, instead of being split across a dozen under-fed ad sets.

Pixel and Conversions API

Server-side tracking alongside the browser pixel, so the conversions you are optimizing toward survive the browser blocking that loses them.

Creative testing

Systematic testing of hooks, formats and offers: the creative is the targeting now, so it is where the testing budget goes.

Transparent reporting

Clear monthly reporting on spend, cost per result and what we would scale next, with the account and every asset in it owned by you.

The creative is the targeting now

Meta's audience tools have quietly become commodities: everyone can reach the same people. What separates a profitable account from an expensive one is how many genuinely different creative ideas it can put into the auction, and how quickly it learns which of them a buyer stops for.

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Our paid social process

Four stages, from the first conversation to the report that says what to do next.

Runs on

Define the brief

STEP 01

We sit with your team at the very beginning to cover every detail you have in mind: your goals, your vision, and how paid social can be made to work for this particular business.

Campaign setup

STEP 02

Once the goals are agreed we set the strategic approach, build the account structure and audiences, install the tracking, and make sure every part of it is on track before a dollar goes live.

Creative development

STEP 03

Our team watches the campaign daily, keeps an eye on which hooks and formats are earning attention, and keeps new creative going into the auction rather than letting a winner fatigue.

Management report

STEP 04

You get timely reports and insight from the team: the wins, the data behind them, how the budget is tracking, and what the next stretch of the strategy holds.

Frequently Asked Questions

Everything you need to know before making a decision. Still unsure? Our team responds in under 4 hours.

Yes, but for a different job than search. Google catches someone already looking for you; Meta puts you in front of people who were not looking yet, which makes it better at demand creation, offers and retargeting than at capturing urgent intent. For most local businesses the two work together, and we will tell you which one deserves the budget first.
We do. Static, carousel and short-form video built for the placement it runs in, because a Reel is not a feed post with the edges cropped off. If you already shoot your own content we will use it and fill the gaps, since real footage from your own jobs usually outperforms anything polished.
Enough to get a few hundred meaningful actions through one campaign structure rather than a dozen under-fed ad sets. In practice that is usually two to four weeks of consistent spend. Splitting a small budget across too many audiences is the most common reason a perfectly good account never learns anything.
It is server-side tracking that reports conversions to Meta from your site rather than from the browser. You need it because browser blocking now loses a large share of pixel events, and the events you lose are the ones the algorithm optimizes toward. We set it up alongside the pixel, not instead of it.
Yes, and we usually do. They share tracking, landing pages and reporting here, so you see one cost per lead across both instead of two agencies each claiming the same conversion.

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