Spice Web Media
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Spice Web Media

Turn high-intent searches into high-value leads and sales

Google processes billions of searches a day, so the people who need your services are looking for them right now. Profitable campaigns take more than keywords and a budget. They take relentless optimization, sharp copy, landing pages that match the ad, and strict negative keyword management. Whether you are launching or rescuing a stalled account, we cut the waste.

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SEARCH SHOPPING PERFORMANCE MAX YOUTUBE REMARKETING SMART BIDDING NEGATIVE KEYWORDS CONVERSIONS SEARCH SHOPPING PERFORMANCE MAX YOUTUBE REMARKETING SMART BIDDING NEGATIVE KEYWORDS CONVERSIONS

Precision targeting: the right user, the right place, the right intent.

Unlike social advertising that interrupts people as they scroll, Google Ads reaches buyers at the exact moment they express intent. We combine five targeting layers so every dollar goes toward prospects who are ready to act.

Intent-driven keywords

We isolate high-converting phrase and exact match keywords, and block unqualified traffic with strict negative keyword lists.

Geographic and radius precision

Target customers down to specific postal codes, municipalities such as Abbotsford, Langley or Vancouver, or a radius around your physical location.

Custom intent audiences

Re-engage people who have searched for competitor brands, specific industry solutions, or the specialized services you offer.

Demographic layering

Refine targeting by household income tier, age, homeowner status and buying behavior, so the budget goes to the leads worth having.

Device and time scheduling

Serve your ads during the hours your sales team is ready to answer the phone, on the devices your buyers actually convert on.

Multi-channel coverage built for your growth goals

Five campaign types, each earning its budget at a different stage of the buyer funnel, from the person typing your service into Google to the one who left a cart behind.

Search campaigns sit at the core of high-intent lead generation, placing text ads at the top of Google results the moment someone types a specific, high-priority query. Because those people are actively looking for help, search delivers some of the highest conversion rates on the platform by pairing precise intent with a direct, persuasive answer.
For product businesses scaling online revenue, shopping campaigns give you a visual edge: live inventory thumbnails, pricing and ratings shown right on the results page. Shoppers can compare product details and options before they ever click through to your site.
Performance Max uses algorithmic automation to distribute your creative across Google’s entire network. By testing combinations of imagery, video and copy across Search, Display, YouTube, Gmail, Discover and Maps, it finds conversion opportunities across the whole ecosystem from a single unified setup.
YouTube campaigns use visual storytelling to build deep brand recognition. By engaging viewers on an emotional level through video formats and Shorts, they drive cost-effective, high-quality traffic to your site and keep your name in front of buyers before they start searching.
Most visitors leave without taking action, so remarketing is the safety net that recovers lost revenue. Tracking tags follow user behavior and serve targeted follow-up ads across the Google Display Network, keeping your business top of mind, addressing hesitation, and turning abandoned sessions into paying clients.

Comprehensive account strategy and management

When you partner with Spice Web Media we handle every technical and creative part of your advertising: the structure, the copy, the tracking and the bidding that turns spend into leads.

Account architecture

We structure ad groups with tight thematic relevancy, so each ad speaks directly to the query that triggered it. That relevancy is what earns high Quality Scores, and Quality Score is what brings your cost-per-click down.

Ad copywriting

We draft compelling headlines and persuasive descriptions, then extend them with interactive ad assets (sitelinks, callouts, structured snippets and call extensions) so your ad takes more of the page and gives buyers more ways in.

Conversion tracking

We set up airtight conversion tracking through Google Tag Manager and GA4, covering form submissions, call extensions, purchase events and phone clicks. If it cannot be measured, it cannot be optimized.

Negative keyword management

We audit your search terms continually and prune the queries that spend money without ever converting. This is the unglamorous work that quietly protects a monthly budget.

Smart bidding

We test and tune automated bidding strategies (target CPA, target ROAS, maximize conversions) and align them with your actual profit margins rather than a platform default.

Conversion rate optimization

We make sure the ad and the landing page tell one story. Aligning the message people clicked on with the page they arrive at is what turns clicks into paying clients.

Up to $1,750 in Google Ads credits

Google is currently offering advertiser credits for eligible new campaigns. If you have not advertised with Google before it is a good way to start, and claiming it is straightforward. Tell us about your business and we will check whether you qualify.

Check if you qualify
PPC

Our process, engineered for predictable ROI.

Five stages, from the first audit to weekly optimization, so you always know what is being worked on and what it is returning.

Managed in

Discovery and audit

STEP 01

We review your historical ad data, or run market research if you are starting fresh, evaluate what competitors are doing in your market, and set realistic cost-per-lead and return-on-ad-spend targets.

Architecture and copy

STEP 02

We research keywords, build tightly themed ad groups, craft copy variants, assemble your negative keyword libraries, and set the budget distribution across campaigns.

Tracking and QA

STEP 03

Before a single dollar goes live we verify every GA4 event, conversion tag, call-tracking script and offline conversion import, so every inquiry is counted accurately.

Launch and testing

STEP 04

We push the campaigns live and begin multi-variant ad testing, keyword match-type monitoring and initial bid adjustments while the algorithm works through its learning phase.

Optimize and report

STEP 05

We optimize weekly, and you get clear monthly reports covering spend, click-through rates, lead conversions, cost per acquisition and where we would scale next.

Frequently Asked Questions

Everything you need to know before making a decision. Still unsure? Our team responds in under 4 hours.

Enough for the algorithm to learn from, which in most local service categories means a few hundred dollars a week rather than a few hundred a month. We work backward from your cost per lead and close rate instead of guessing: if the math does not support a profitable campaign at your budget, we will say so before you spend it.
You do. The Google Ads account, the conversion data, the audiences and the creative stay in your name. If you ever leave, nothing of yours leaves with us.
Search campaigns can produce inquiries in the first week, because you are buying intent that already exists. The first two to three weeks are still a learning phase though, so cost per lead starts high and settles as bidding and negative keywords tighten. Judge the account at week four, not week one.
Google offers advertiser credits of up to $1,750 on eligible new campaigns for businesses that have not advertised with Google before. Eligibility and the exact amount depend on your account and spend, and Google sets both. We handle claiming it as part of setup.
About an hour at the start to understand what you sell and what a good lead looks like, then fast feedback on lead quality. Telling us which calls were worth having is the single thing that improves an account fastest, because it is what the bidding learns from.

Is Your Google Ads Strategy Really Working?

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