Spice Web Media
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Spice Web Media

The search landscape has shifted. Is your business AI-ready?

Search is no longer limited to standard blue links on a results page. Modern consumers use AI search assistants to get direct recommendations on local businesses. We combine traditional local SEO with Generative Engine Optimization (GEO) so your business ranks at the top of Google and inside conversational AI engines like ChatGPT, Gemini, and Perplexity.

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CLASSIC SEO LOCAL SEO GEO AEO GOOGLE CHATGPT GEMINI PERPLEXITY CLASSIC SEO LOCAL SEO GEO AEO GOOGLE CHATGPT GEMINI PERPLEXITY

Capture buyers across every search interface.

Unlike paid ads that stop delivering the moment your daily budget ends, an integrated search strategy builds permanent digital equity. We optimize across four distinct search vectors to put your business in front of ready-to-buy prospects.

Classic SEO

We target transactional and commercial search phrases, putting your website at the top of Google search results when buyers search for your exact services.

Local SEO

Optimize your Google Business Profile and local citation network so nearby clients in Abbotsford, Langley, and Vancouver find you first on Google Maps.

Generative engine optimization

We structure your web data and brand content so generative engines like ChatGPT and Gemini extract your information and directly recommend your business in conversational answers.

Answer engine optimization

Position your content in “Position Zero” answer boxes (featured snippets and instant answers) to intercept users asking direct questions about your solutions.

Our search engine optimization core services

Six workstreams running in parallel: the technical foundation, the content that earns rankings, and the reporting that proves it worked.

Our technical SEO optimizations ensure search engines can effortlessly crawl, understand, and index your website without technical barriers. We improve page speed and Core Web Vitals to deliver sub-two-second load times, structure clean XML sitemaps and indexing directives, and enforce a mobile-first responsive design. Additionally, we embed custom JSON-LD schema markup so search crawlers and generative AI models instantly comprehend your business details, products, and core services.
On-page optimization aligns your website’s content directly with high-intent search queries and buyer expectations. We strategically integrate primary and long-tail keywords into title tags, meta descriptions, and page headers while organizing body copy into scannable heading hierarchies. We also establish logical internal linking structures that pass page authority throughout your site and guide visitors seamlessly through your sales funnel.
Our link-building strategies focus on earning high-authority backlinks and digital PR coverage to elevate your domain authority. We secure contextually relevant links from established industry publications, regional partners, and reputable directories to signal trust to search algorithms. To protect your search rankings, we also continuously monitor your backlink profile to disavow toxic or spammy links.
Local SEO helps your business dominate regional search results and capture nearby buyers across Vancouver and the Fraser Valley. We fully configure and optimize your Google Business Profile with geo-tagged images, updated service categories, and active review management. By maintaining consistent local directory citations and publishing geo-targeted landing pages, we ensure your business ranks at the top of the Google Map Pack.
We build semantic topic clusters and structured content networks that establish deep industry authority rather than relying on isolated blog posts. Every piece of content is mapped directly to user intent (informational, commercial, or transactional) to capture buyers at their specific stage in the sales funnel. This ensures your website consistently publishes evergreen guides, FAQs, and insights that attract ongoing organic traffic.
Our audit and reporting framework provides complete transparency into your site’s search health, ranking progress, and conversion performance. We perform deep-dive technical and backlink audits to identify indexation barriers, monitor daily organic keyword positions, and deliver clear monthly reports highlighting your traffic growth, inbound phone calls, and cost-per-lead trends.

What to expect from our SEO services?

Search work compounds. Here is what that looks like in your pipeline, your costs, and your visibility over the months we work together.

Drive more traffic & more leads

By capturing top search placements and running hyper-targeted campaigns, we connect your business with high-intent buyers actively seeking your services. This steady influx of qualified visitors fills your sales pipeline with consistent, scalable phone inquiries and form submissions.

Reduce acquisition costs

Through relentless negative keyword management, precise audience targeting, and continuous bid optimization, we eliminate wasted ad spend. This data-driven approach drives down your cost-per-lead and maximizes the return on every dollar invested.

Improved conversion rates

We align your ad messaging directly with high-converting landing pages and intuitive user experiences that address buyer pain points. By removing friction from the buyer journey, we turn a higher percentage of casual website visitors into paying clients.

Improved online presence

We build an authoritative, cohesive digital footprint across search engines, Google Maps, local directories, and AI platforms. This ensures your brand outshines regional competitors and remains top-of-mind whenever prospective clients search for your offerings.

Enjoy long-term traction

Unlike short-term promotional boosts, our integrated search, content, and platform strategies build permanent digital equity for your brand. This creates sustainable organic visibility and predictable momentum that keeps delivering returns month after month.

Grow your customer base

By engaging buyers across every stage of the decision-making funnel, from initial awareness to final purchase, we help you expand into new customer segments. This multi-channel reach helps you predictably scale revenue and market share across your target regions.

Find out how AI describes your business today

We run your brand and your top service queries through ChatGPT, Gemini, and Perplexity, then show you exactly what they say, who they recommend instead, and which sources they pull from. It takes one conversation and it is yours to keep.

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GEO

From audit to organic growth.

Six stages, from the first audit to compounding growth, so you always know what is being worked on and what it is delivering.

Tracked in

Audit

STEP 01

We evaluate your existing keyword rankings, Google Map Pack presence, technical site errors, and current visibility inside major AI engines like ChatGPT and Gemini.

Strategy

STEP 02

We map out your target keyword clusters, outline content priorities, and design custom schema markup to communicate your brand's authority directly to search bots.

Execute

STEP 03

We resolve site speed bottlenecks, optimize meta tags, refine mobile performance, and update landing page structures for maximum readability and indexation.

Monitoring

STEP 04

We track rank movements, Google Map Pack calls, organic conversion rates, and AI citation presence, continuously updating your strategy to outpace local competitors.

Refinement

STEP 05

By making ongoing, data-driven micro-adjustments, we protect your rankings from algorithm updates and ensure your search traffic consistently translates into qualified leads.

Grow

STEP 06

Once your foundational keywords and local search presence are stable, we shift focus toward expanding your reach by deploying new semantic content clusters, targeting higher-competition commercial keywords, and capturing adjacent industry topics.

Frequently Asked Questions

Everything you need to know before making a decision. Still unsure? Our team responds in under 4 hours.

Local work moves first. A Google Business Profile that is properly categorized, reviewed and cited can change the Map Pack inside a month. Competitive organic keywords take longer, usually three to six months, because rankings follow crawl, content and links in that order. We report movement from week one so you can see the direction before the traffic arrives.
SEO gets you ranked on a results page. Generative engine optimization gets your business named inside the answer that ChatGPT, Gemini or Perplexity writes when someone asks for a recommendation. The work overlaps (clean structure, schema markup, content that answers a real question) but the target is different, and we track both. Most local businesses are invisible in AI answers today, which is the cheapest gap on this page to close.
Yes, and for a local business it is usually where we start. Categories, services, geo-tagged photos, hours, products and active review management all feed the Map Pack, and the citation network behind it has to stay consistent across directories. It is included, not an upsell.
Almost always. Most of technical SEO is fixing what is there: crawl and indexing rules, Core Web Vitals, internal linking, schema and meta structure. We only recommend a rebuild when the platform itself is the ceiling, and we will tell you that before you spend anything on content.
A report you can read in five minutes: keyword positions, Map Pack calls, organic conversions, AI citation presence, and what we changed. Plus the work itself. No vanity impressions, and no charts that do not tie back to leads.

Ready to stop losing high-intent searchers to your competition?

We audit your rankings, your technical health, and your presence inside AI answers, then map the work that will bring qualified organic leads.

Got it, we’ll take a look and come back to you.

Or book a call instead. Usually a reply within one working day.