Jayne’s website was a few years old and due to be upgraded. When Jayne came to us for assistance, there were multiple problems that needed to be addressed with their existing website.
First and foremost, their vacation rental management system was outdated and needed an upgrade. They also needed to customize some of the features and options available in the plugin to meet their needs. Secondly, Jayne’s was also dealing with outdated web design that didn’t fit the brand’s “modern luxury” aesthetic and missed opportunities for organic optimization. This, together with general speed and codebase improvements, which were highly needed, were two of our top priorities.
The challenge
Jayne knew their website was due for an update. Their old site design didn’t do their incredible brand justice. Plus, their vacation rental management system Lodgix was not updated for a while due to which managing content was difficult and time consuming. They also wanted to customize the Lodgix features according to their need.
Deep green
R0 G56 B44
Cream
R252 G250 B246
Brown
R58 G42 B36
Lake blue
R175 G200 B217
Ink
R49 G49 B51
What we did
We developed a website with attractive and a modern layout using stunning imagery of the luxury rental properties, helpful icons, and a smooth sidebar navigation. We customized the Lodgix plugin to fully meet the needs of the end-user.
Using high-resolution imagery isn’t without its challenges, though. They must look crisp on every page and align perfectly with the copy. Then there’s the speed of the site to consider, which in turn affects user experience.
Jayne’s Luxury Rentals & Spice Web Media team worked together to create a modern, streamlined aesthetic that appealed to its target audience. On the homepage alone, we:
Created a clearer call to action at the top at the bottom of the page to increase leads & conversions.
Implemented high-resolution imagery that allows the visitor to better relate themselves to the high-end brand.
Technical SEO was incorporated into the build by compressing the images and installing plugins to improve web speed.
Outcome & results
The website was a success, with Jayne's Luxury Rentals online presence enhanced, resulting in increased inquiries and bookings. The website's user-friendly interface made it easy for visitors to view properties, leading to more significant engagement and conversions. They now have a stunning website that reflects its brand image and showcases its exceptional properties.
Custom web design with a modern flair.
Custom property filter with map integration, allows visitors to choose exactly where they want to stay.
Booking functionality that is simple to navigate.
Fully branded & customized the booking engine and property pages so users do not have to leave Jayne’s website to go to a third-party webpage for booking.
+145%
Increase in Direct Bookings
The introduction of modern sticky navigation, prominent top and bottom CTAs, and a streamlined property search sidebar led to an immediate increase in direct inquiries and completed booking flows.
+288%
Mobile Conversion Rate
Mobile traffic accounts for over 60% of property browsing; the redesigned responsive layout eliminated friction in viewing available dates and submitting inquiry forms on mobile devices.
-46%
Drop in Bounce Rate
High-resolution galleries and mobile optimized pages educed bounce rates on individual luxury cottage pages, allowing high-intent visitors to engage longer with property photos and concierge add-on menus.
